Top 5 Most Underutilized Marketing Channels in 2024: InSyte Podcast Episode Recap

In this episode of the InSyte Podcast, Seth and Mike unveil the Top 5 Most Underutilized Marketing Channels that could drastically increase your reach and engagement in 2024 without blowing your budget. They go beyond the typical platforms to discuss hidden gems like Bing Ads, LinkedIn, and YouTube Shorts, plus highlight an unexpected channel poised for growth. For businesses looking to optimize their marketing strategy, this episode offers actionable insights to unlock new growth opportunities.

Key Topics Covered

1. Bing Ads: A High-ROI Alternative to Google Ads

While Google Ads dominate paid search, Bing Ads remains a cost-effective alternative. Bing users often have higher disposable incomes, and advertising costs are generally lower due to less competition. Seth and Mike dive into the benefits of including Bing in your paid search strategy, especially if you’re looking to get a better return on your ad spend.

For help setting up and optimizing your Bing Ads, explore our Google Ads services as a cost-effective alternative.

2. YouTube Shorts: Reaching a Broader Audience

YouTube Shorts are an increasingly popular way to reach new audiences, providing a platform for short-form content that’s both discoverable and engaging. Seth and Mike discuss how Shorts can drive brand awareness and engagement, particularly as YouTube prioritizes these in search and discovery feeds. Creating targeted, short-form videos is a cost-effective way to expand your reach on the platform.

To integrate YouTube into your marketing strategy, explore our YouTube Ads services and see how we can help you reach a wider audience.

3. LinkedIn: Leveraging B2B Potential

LinkedIn is an underutilized platform that offers unique opportunities, particularly for B2B marketing. With targeting options that include job title, industry, and company size, LinkedIn allows you to engage with a highly relevant audience. Seth and Mike highlight the effectiveness of LinkedIn for building relationships with decision-makers, making it a valuable addition to your marketing strategy.

Check out our LinkedIn Ads services for a customized approach to engaging the professional community.

4. TikTok Ads and Content Strategy: Tapping into Viral Potential

With TikTok continuing to grow as a major social platform, it offers vast potential for reaching younger audiences through creative, viral content. Seth and Mike emphasize the importance of both paid ads and organic content strategies on TikTok, encouraging brands to engage with the platform’s unique, highly interactive audience.

For a deeper dive into TikTok advertising, our TikTok Ads services offer support in creating content that resonates with TikTok’s fast-paced audience.

5. A Surprise Channel for Explosive Growth

Seth and Mike reveal a final, lesser-known channel that offers an untapped opportunity for growth in 2024. This channel is highlighted as a hidden gem for businesses willing to try new strategies that competitors may be overlooking, giving you an edge in reaching fresh audiences.

For more creative ideas and support, our Social Media Marketing services provide guidance on engaging emerging platforms and reaching untapped audiences.

Advantages of Exploring New Marketing Channels

Lower Costs, Higher ROI

Platforms like Bing and LinkedIn generally have less competition, resulting in lower advertising costs. By investing in underutilized channels, you can maximize your reach and engagement without significantly increasing your budget.

Access to Untapped Audiences

Underutilized platforms offer access to unique audiences. For example, LinkedIn provides an avenue to connect with professionals, while TikTok appeals to younger demographics. Diversifying your marketing strategy across these platforms enables you to reach different segments more effectively.

Improved Brand Awareness and Engagement

Platforms like YouTube Shorts and TikTok encourage creative and engaging content, which can significantly boost brand awareness. Short-form videos and highly interactive content increase engagement rates, making it easier for potential customers to discover and connect with your brand.

Episode Highlights and Practical Tips

Experiment with Bing Ads for Cost-Effective Targeting

As competition and costs on Google Ads continue to rise, Bing Ads offer a lower-cost alternative with a high return on investment. Testing Bing Ads alongside Google can help you find an optimal balance for your ad budget.

Engage Audiences with YouTube Shorts

Creating engaging, short-form content on YouTube Shorts can expand your reach, especially since the platform prioritizes Shorts in its discovery feed. Start by repurposing existing content or creating bite-sized videos specifically for this format.

Leverage LinkedIn for Targeted B2B Engagement

LinkedIn’s targeting capabilities make it ideal for B2B marketing, allowing brands to connect directly with professionals in relevant industries. By creating targeted content that speaks to this audience, you can strengthen brand awareness and drive leads.

Create Interactive Content for TikTok

TikTok’s younger audience and viral potential make it a unique platform for experimenting with creative content. Focus on interactive and visually appealing content that resonates with TikTok’s audience, and consider both paid ads and organic strategies for maximum reach.

For case studies and real-world examples of successful strategies across these platforms, explore our Case Studies.

Key Takeaways

• Utilize Cost-Effective Platforms: Bing Ads and LinkedIn can provide high ROI with lower competition.
• Leverage YouTube Shorts for Reach: Short-form content can quickly expand your brand’s visibility.
• Engage Targeted Audiences: LinkedIn and TikTok provide unique targeting opportunities to reach specific demographics.
• Be Open to New Channels: Trying underutilized platforms can give your brand an edge in reaching untapped audiences.

Ready to Optimize Your Marketing Strategy?

If you’re ready to explore new growth opportunities and make the most of underutilized platforms, this episode of the InSyte Podcast is filled with practical advice. Contact us to learn how Syte’s tailored solutions, from Google Ads to Social Media Marketing, can help you achieve impactful results across diverse channels.