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Insider Secrets to a Winning Hotel Marketing Strategy in 2024

Insider Secrets to a Winning Hotel Marketing Strategy in 2024

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Winning Hotel Marketing Strategy

Insider Secrets to a Winning Hotel Marketing Strategy | InSyte Podcast Recap with Gillian Kombora

In this insightful episode of the InSyte Podcast, Seth and Mike welcome Gillian Kombora, the Head of Digital Marketing at Capital Hotels, Apartments and Resorts. With over 15 years in digital marketing for the hospitality industry, Gillian shares her strategies on crafting memorable guest experiences and effective marketing in today’s competitive landscape. If you’re looking to elevate your hotel or hospitality marketing game, this episode is packed with actionable tips and expert advice.

Key Takeaways

Understanding KPIs and the Role of Brand Building

Gillian emphasizes the importance of balancing performance KPIs with long-term brand-building efforts. She shares how Capital Hotels leverages key performance indicators to track marketing effectiveness without sacrificing brand identity. This blend of performance and brand marketing ensures sustained growth and consistent guest satisfaction.

Discover how our Hospitality Marketing Services can help you implement a results-driven KPI strategy tailored for hotels and resorts.

The Art of Storytelling in Hospitality Marketing

Storytelling is a powerful tool in Gillian’s strategy. By focusing on authentic, engaging narratives, Capital Hotels builds a connection with guests that goes beyond basic advertising. She discusses the importance of creating content that resonates emotionally, drawing in travelers and creating brand loyalty.

  • TikTok and YouTube are key channels, where Capital Hotels showcases unique experiences, leveraging user-generated content and real-time engagement.
  • The use of video content allows the hotel to reach a global audience, connecting with both local and international travelers on a more personal level.

Leveraging Platforms Like TikTok and YouTube

In the age of social media, Capital Hotels has found success on TikTok and YouTube. Gillian shares how the brand’s TikTok account has grown exponentially, attracting a younger demographic and increasing brand visibility.

  • TikTok: A tool for reaching digital-native travelers with short, impactful video content.
  • YouTube: Provides a space for in-depth content, helping potential guests explore the Capital Hotel experience.

Interested in taking your hotel’s digital presence to the next level? Learn more about our Social Media Marketing Services.

Avoiding Common Marketing Pitfalls

Reflecting on her career, Gillian discusses the challenges and mistakes marketers often make, such as overly focusing on short-term gains at the expense of long-term growth. She explains why it’s essential to give campaigns time to show results and to keep an eye on evolving traveler expectations.

Watch the full episode here for an in-depth look at Gillian’s approach to marketing Capital Hotels and Resorts.

Tips for Aspiring Hospitality Marketers

Gillian shares valuable advice for marketers in the hospitality sector, stressing the importance of continuous learning, adapting to trends, and understanding your audience. She encourages leveraging tools like TikTok’s algorithm to keep up with current trends and to continuously refine strategies based on data.

Connect with Gillian Kombora

You can learn more about Gillian’s work and connect with her on LinkedIn here.

Ready to Enhance Your Hotel Marketing Strategy?

Syte specializes in hospitality marketing strategies that prioritize both performance and brand-building to create memorable guest experiences. Contact us today to see how we can support your hotel’s growth and digital marketing goals.

Let’s make your brand the go-to choice for travelers seeking unique, unforgettable experiences.