Why You Need to Keep Blogging – Top Reasons You Need Content Weekly

A static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer. This is not going to assist your SEO efforts in any way, shape or form. But, why?

• New Content = Frequent Indexing

Don’t assume that new content will give you higher indexing.  However, the more frequently you update your website with articles, new web pages and generally interesting content, the more frequently a search engine will stop by to visit your website.  When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide. High quantity content is not the key here, quality is. It is a good idea to update frequently, but keep your content standards high. If you blast your page with a ton of low quality articles stuffed with keywords, you are going to be penalized.

• Google Favours Updates

Google is the king of search engines.  As the king of all search engines, Google has tremendous influence on webmasters and how websites are constructed.  When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.

Of course, you should not make unnecessary changes, additions, or postings every hour of every day.  However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site.  The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index.  If you update your content often with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.

• More Content, More Chances to Rank for New Keywords

When you publish new content, you present yet more opportunities for your site to contain more keywords.  Keywords are high on the algorithm chart for search engine indexing and ranking.  Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.

• New Content Increases Your Domain Authority Rankings

Webmasters strive to become the industry “authority” in Google’s eyes.   The predominant strategy to becoming an authority site is by abiding by the SEO adage, “content is king.”  The more informative, valuable content you can publish that pertains to your industry, the greater authority potential your website enjoys.

In addition, if you review your competitors’ websites, you will quickly find that the authority sites in your industry have tens of thousands of pages indexed by Google, who also measures relevance by site saturation.  The more valuable content you publish, the better your chances of becoming an authority site.

• Keep Your Audience Informed and Updated – Create a Returning Web Visitor!

Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers.  By keeping your audience engaged, you develop long-term loyalty, which translates into returning traffic that adds tremendous value to your website.

“Regularly updating your website with fresh content will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the powerful Google.”

h/t to seositecheckup.com for the great info!