Instagram Marketing Agency Costs in South Africa:  what are they? And what can an Instagram Marketing Agency do for your business? It shouldn’t be a painful process to find out what you are planning to spend your money on. 

Instagram is one of the most visual social media platforms available to businesses and individuals throughout the world. If you have a business with any level of ‘visual appeal’ it is strongly recommended that you use the Instagram platform. Instagram makes it easy to grow your following and convert social media leads into sales. But how much does it cost to hire an agency to do this for you? And what can you expect from them? 

When to use an Instagram Marketing Agency?

Instagram Agency costs are much like Facebook Agency costs, particularly in that it depends on what your business is looking for. It also depends on what stage your business is in. If you are starting out, you are less likely to want to spend massive amounts of money on an agency when you could do it yourself or get a freelancer to do it for you at a fraction of the cost. However if you are at a stage in your business where you have a consistent inflow of customers and income, we believe it would be wise to spend on an agency. This is because they tend to have high levels of expertise and experience under their belt. 

 

What does an Instagram Marketing Agency Cost in South Africa? 

If you are a smaller business, you could reach out to a smaller agency. Smaller agencies tend to start their pricing at around R6250 excluding the costs of running Instagram Ads. How much your business chooses to spend on running Instagram ads is ultimately an individual decision. We generally suggest a budget of around R3000 per month as a good starting point. 

 

On the larger end of the scale, you have corporates and bigger, more established, businesses that have more cash flow can dedicate more money and resources to advertising on Instagram (and possibly other social media platforms too). In turn, these types of businesses are more likely to turn to larger agencies with a diverse range of skills, experience and understanding behind their name. These agencies tend to start out pricing at a minimum of R25000 excluding the costs of running Instagram Ads. Again bigger companies are also more likely to have more money available to spend on the actual Instagram ads too. 

 

Additionally, with each different platform, you add to your marketing costs. At a minimum, you can expect to pay R6250 for every additional platform you want to advertise on. This may seem like a lot, but at the end of the day you are paying for people with high skill levels who know how to maximise the budget in ways that convert to sales for you. 

When to use an Instagram Marketing Agency?

Instagram Agency costs are much like Facebook Agency costs, particularly in that it depends on what your business is looking for. It also depends on what stage your business is in. If you are starting out, you are less likely to want to spend massive amounts of money on an agency when you could do it yourself or get a freelancer to do it for you at a fraction of the cost. However if you are at a stage in your business where you have a consistent inflow of customers and income, we believe it would be wise to spend on an agency. This is because they tend to have high levels of expertise and experience under their belt. 

What can you expect from an Instagram Marketing Agency?

Generally, when you hire an agency to help with any social media marketing, you can expect a high level of work and understanding. The work that is often included in Instagram Marketing is:

 

• Content creation
• Audience building
• Keyword/Hashtag strategy 
• Lead Generation & Conversion
• Reporting – on what is working and what is not. 

 

Conclusion 

Instagram, much like Facebook is a wonderful place to gain exposure for your business. It is important to make sure that you are not wasting your time and money on this process as it can become costly for not much return on investment – especially if you don’t know what you are doing. We believe that using an Instagram marketing agency will help you maximise your reach and grow your customer base in the best way possible. 

Please note this post shouldn’t be considered a quote or advertisement for our services, we’re writing this strictly for informational purposes.