Fast Facts About LinkedIn – Digital Marketer’s Directory

Ask anyone in 2019 if they have a LinkedIn profile and we bet the majority will say yes; those who don’t are likely either in an industry that is not tech-savvy, do not have the knowledge or resources required to effectively run a LinkedIn campaign, or do not fall into your target audience (this may come about if you ask a 17 year old if they have a profile, take it with a pinch of salt)

Some fast facts about LinkedIn are an excellent opportunity to showcase how vital this social tool is.

LinkedIn started on May 5, 2003
It went public in May 19, 2011
LinkedIn has 590 million members*
2 new users join every second*
42 million unique mobile visitors per month*
107 million users are in the USA alone*
LinkedIn’s user goal is 3 billion registered users
Average time a user spends on LinkedIn is 17 minutes per month (not a lot, proof of how effective your ads need to be)
25 million LinkedIn profiles are viewed every day*
One in three professionals are on LinkedIn
You can increase your LinkedIn views x 11 simply by including a professional photo
57% of users visit LinkedIn via mobile*
The average number of connections on Linkedin is 930*
13% of millennials use LinkedIn*
39 million students and recent grads are on LinkedIn*
56% of members are male while 44% of members are female*
30,000 long form posts are published on LinkedIn every week
41% of millionaires use LinkedIn* (ching ching)
13% of LinkedIn users don’t have a Facebook account (hello, client, this is reality calling!)
59% of LinkedIn users don’t visit Twitter (one missed call: reality)
LinkedIn users spend 26% of their time on LinkedIn using the mobile app*