Digital Marketing and Social Media Marketing costs in South Africa should not be a mystery. They have become two of the most important aspects of any business in the modern world.

Since the start of Covid-19, more and more companies have established an online presence and more people are utilising online platforms to make purchases. The pandemic has changed the way businesses work and expanded the field of digital marketing greatly.

This in turn has resulted in a huge rise in the number of digital marketing agencies throughout the world. But how much does it cost to use one of these agencies? And what services can you expect to receive?

Different Agencies have Different Cost Models

The reality is that each agency is different. Some agencies will offer solutions across all the different social media platforms, while others will only offer a select few based on the businesses they represent.

We have decided that since we value transparency, it is important for us to share the different factors that can help you decide if an agency is right for your business and which type to go for.

Because not every agency offers solutions for every platform, we will also look at the costs on a per-platform basis. You can find those here:

Different Offerings for Different Businesses

We will also look at what different agencies offer businesses because again, this will vary from agency to agency. For example, a TikTok agency may charge you based on the content you expect them to create, whereas a general agency may charge you based on the different platforms or as an all in one price tag.

This research is important for businesses, both those that are developed and those that are starting out, because who really wants to get spammed for finding out pricing?

Conclusion

To sum up, we think that it shouldn’t be a painful process to find information on digital marketing costs in South Africa. We also know that each business is different and uses different platforms.