South African CRO Agency

The cheapest way to get more Sales

Conversion Optimisation is one of the most popular and effective fields in digital marketing which involves changing, adding or removing elements on ones website to increase either form completions, increase the number of leads or increase the number of sales from the visiting website traffic.

Unfortunately, only a tiny percentage of web visitors convert into leads (usually between 3-6%) and even a smaller number eventually will buy something from your company. The good news is that because of this dynamic, making small changes to you website or landing pages can drastically improve your number of leads overnight.

What is (CRO) Conversion Rate Optimization?

Conversion Rate Optimization involves analyzing and refining key elements on your website to encourage visitors to take action. Whether you want users to fill out a contact form, make a purchase, or subscribe, CRO focuses on streamlining these interactions for better results. For businesses investing in E-commerce Marketing, SEO, or Google Ads, CRO is essential to maximise your efforts.

Unlike traditional marketing, where success often hinges on traffic growth, CRO allows you to increase revenue without the added cost of traffic generation. Our team of CRO specialists at Syte identifies elements that hinder conversions and optimizes them to improve your bottom line.

Benefits of Working with Syte: Your New CRO Agency

Our full-service digital approach means we can integrate CRO with LinkedIn Ads, Facebook Ads, and even YouTube Ads to boost conversions across all channels, making your overall strategy more powerful and cohesive.

Increased Sales & Leads

By converting more of your existing traffic, CRO boosts sales without additional traffic costs.

Quick Results:

CRO can deliver improvements almost immediately, often faster than building up traffic with SEO or paid advertising.

Cost-Effectiveness

CRO maximizes your return on traffic, making it one of the most affordable ways to increase revenue.

Data-Driven Decisions

Our CRO process is based on analytics and rigorous testing, ensuring measurable, reliable results.

Why Your Business Needs Conversion Rate Optimization

On average, only 3-6% of web visitors convert into leads or customers, meaning most visitors leave without taking action. But with targeted adjustments to your website’s layout, content, or design, you can significantly improve these rates. Here’s how Syte’s Conversion Rate Optimization services increase your revenue:

Streamlining Navigation: We create user-friendly layouts that guide visitors to take action, like signing up or buying.
Enhanced Calls to Action (CTAs): Testing different CTAs to identify what resonates most with your audience.
Adding Social Proof: Showcasing testimonials, case studies, and reviews builds trust and encourages conversions.
Mobile Optimization: Ensuring a seamless experience across all devices to capture more leads.

Looking for examples of CRO in action? Explore our Case Studies to see how we’ve helped businesses maximize revenue and improve conversions with CRO.

Conversion Optimisation Methods & Options

Anyone that has looked into conversion optimisation will have come across stories of changing button colours having major impacts but the truth is that small inconsequential changes like image adjustment and colour variations seldom make a difference on low to medium traffic website (websites with fewer than 1000 visitors per day)

Our CRO services are designed to work alongside your broader digital marketing strategy. For businesses focused on industries like Hotel Marketing or E-commerce, we create custom strategies that engage and convert your unique audience.

There is however a huge opportunity still for lower traffic websites by changing real elements which move the needle. Typically every company can benefit almost overnight but making the following changes:

Having a clearly visible contact form on every page where the goal is a conversion

Creating squeeze pages with limited navigation, thereby forcing the web visitor to take the desired action or lead the page

Experimenting with different call to actions to attract different customers depending on their stage in the buyers funnel

Adding video to each page

Adding some form of social proof like customer testimonials or case studies

Our Conversion Rate Optimization Methods & Options

Every website has unique needs, which is why Syte’s CRO team uses a tailored approach for each client. Our methods include:

A/B Testing: We test different versions of key elements (like headlines, CTAs, and layouts) to see what drives the most conversions.
User Behavior Analysis: Studying user interactions to identify bottlenecks in the conversion process.
Form Optimization: Simplifying lead capture forms for a frictionless user experience.
Content Optimization: Making sure your copy is clear and compelling to guide users toward taking action.