Content Promotion – The Powerful Tool We All seem to be Overlooking
Slogging away writing blogs day in and day out can become tedious at best; the amount of research, writing, editing, quality checking and correctly structuring of your work can take hours of valuable time each and every day.
But what do you do with your content once it’s been written? If you are not sharing your content socially, you’re missing out on one of the greatest tools (which is free, might I add) – to promote your content, get a wider reach and potentially more leads!
7 Ways to Promote Organic Content
- Send new content to your email list
One of the best things you can do for your blog or brand is to build an email list. It’s one of the best channels for reaching the largest percentage of your followers. People have opted in to hear from you; they’re primed and ready to open, click, and engage with what you send.
- Share multiple times to social media
We’re grateful for the chance to share with large audiences on Twitter, Facebook, Google+, and LinkedIn. Sharing once to these networks let us get a new post in front of 1,000s of readers who then have the potential to share it with thousands of their readers, and so on and so on.
- Send an outreach email
- Mention an influencer (then mention that you’ve mentioned him or her)
If you need a reason to reach out to a big name in your industry, include the person in your post. Then give them a heads up.
- Submit the post to a content community
- Make it easy for readers to share your content
- Repurposing
Distribution is often just about getting your new content as wide of reach as possible. So with repurposing, it’s important to make sure the original content shines as brightly as can be.
