The Laser Beautique Achieved a 92% Increase in Conversion Rate Through Facebook Ads in Six Months The Laser Beautique is a premier aesthetic clinic based in South Africa, specializing in advanced beauty treatments and non-invasive cosmetic procedures. Their services include laser hair removal, skin rejuvenation, anti-aging treatments, body contouring, and various other skincare solutions. Operating within the beauty and wellness industry, The Laser Beautique is dedicated to enhancing the natural beauty and confidence of its clients through innovative and scientifically-backed treatments. Seeking to boost e-commerce sales and generate high-quality leads, The Laser Beautique partnered with Syte for a targeted Facebook ads campaign. The team at Syte developed a strategic approach to achieve these goals. Below are the results from a 6 month period. The Laser Beautique
92%↑
Increase in Conversion Rate
75%↑
Increase in Click-Through Rate (CTR)
31%↓
Decrease in Cost per Click (CPC)
How We Did It:
Strategic Audience Targeting: By refining audience segments and focusing on high-intent users, we ensured that the ads reached the most relevant potential customers.
Creative Optimization: Continuous testing and optimization of ad creatives and messaging helped in capturing user interest and driving engagement.
Budget Allocation: Efficient allocation of the budget towards high-performing ads and ad sets maximized the return on investment and reduced overall costs.