The Cousins Achieved a 35% Increase in Bookings Through Targeted Digital Marketing in Six Months. The Cousins is a beloved restaurant specializing in authentic Italian and Mediterranean cuisine, serving local diners and families. Situated in the casual dining sector, they stand out by offering traditional recipes crafted with fresh ingredients in a warm, inviting atmosphere. Their commitment to culinary excellence and community values makes them a favorite destination for Mediterranean food enthusiasts. Seeking to enhance their digital presence and increase bookings and follows, they partnered with Syte for a comprehensive digital marketing campaign. The team at Syte developed a targeted strategy focusing on Facebook advertising, professional production, organic posts, and email newsletters over a six-month period.