The Business Exchange Achieved a 65.7% Increase in Conversion Rate Through Digital Marketing Strategy in Six Months. The Business Exchange is a premier provider of flexible office space solutions in Africa, catering to entrepreneurs, startups, and established businesses. Operating in the commercial real estate industry, they offer high-end serviced offices, coworking spaces, and virtual offices with a focus on community and networking. Their sophisticated approach and emphasis on luxury and innovation set them apart in the flexible workspace market. Seeking to enhance their lead generation efforts, they partnered with Syte for a comprehensive digital marketing strategy. The team at Syte developed a targeted approach to achieve significant lead growth, focusing on Facebook and Google Ads, SEO Blogs, and Technical SEO over a six-month period. The Business Exchange
65.7%↑
Increase in Conversion Rate
29.2%↓
Decrease in CPC
28%↓
Decrease in CPL
How We Did It:
Refined audience targeting and ad creative optimisation on Facebook Ads to ensure more cost-effective engagement. Implemented targeted ad campaigns and keyword optimisation strategies for Google Ads to boost conversion rates. Enhanced organic traffic through SEO Blogs and Technical SEO, supporting overall lead generation by increasing brand visibility and engagement. Through these strategic initiatives, Syte successfully drove substantial improvements in key performance metrics, delivering tangible value to The Business Exchange and reinforcing their expertise in impactful digital marketing outcomes.