Sharp Brake Achieved a 35% Increase in Sales Leads Through Google Ads and SEO efforts. Sharp Brake is a leading provider of high-quality brake components and services in South Africa. They cater to both individual vehicle owners and commercial fleets, ensuring safety and reliability on the road. Sharp Brake, in a strategic move to boost their sales leads, joined forces with Syte for a comprehensive digital marketing campaign. The focus was on Google Ads and SEO, with both parties working closely to achieve the desired results. The team at Syte developed a targeted strategy to achieve Sharp Brake’s specific goal of boosting sales leads, focusing on optimising ad spend and enhancing organic search visibility. The results below are showcased over six months. Sharp Brake and Clutch
35%↑
In Sales
20%↓
In Cost per lead (CPL)
35% ↑
Click-Through Rate (CTR)
How We Did It:
Targeted Google Ads Campaigns: We developed highly targeted Google Ads campaigns that focused on specific audience segments most likely to convert. By utilising advanced audience targeting and ad scheduling, we ensured that our ads reached potential customers at the optimal times.
SEO Optimisation: Our team conducted a thorough SEO audit and implemented on-page and off-page SEO strategies. This included optimising meta tags, improving site speed, and building high-quality backlinks to enhance organic search rankings.
Data-Driven Adjustments: Throughout the campaign, we continuously monitored performance metrics and made data-driven adjustments. This included A/B testing ad creatives, refining keyword strategies, and adjusting bids to maximise ROI.
Enhanced User Experience: We improved the landing page experience by ensuring fast load times, mobile optimisation, and clear calls-to-action, which contributed to higher conversion rates.