SBOutdoor Achieved a 65.7% Increase in Conversion Rate Through Google Ads in Six Months. SBOutdoor is a premier provider of outdoor advertising solutions, catering to businesses seeking to amplify brand visibility. Operating in the advertising industry, they specialize in customizable and strategically placed outdoor media formats. Their innovative approach ensures maximum exposure, positioning them as leaders in effective out-of-home advertising. Seeking to enhance their lead generation, SBOutdoor partnered with Syte to leverage Google Ads. The team at Syte developed a targeted strategy to achieve this goal, focusing on optimizing ad performance and cost efficiency over a six-month period. SBOutdoor
65.7%↑
Increase in Conversion Rate
61.9%↑
Increase in CTR
35.2%↓
Decrease in CPL
How We Did It:
Implemented advanced audience targeting techniques to reach the most relevant potential customers. Enhanced ad creatives to improve engagement and drive higher click-through rates. Continuously optimized bidding strategies to reduce costs while maximizing lead generation efficiency. Through these strategic efforts, Syte successfully improved SBOutdoor’s Google Ads performance, achieving significant gains in conversion rates and cost efficiencies, ultimately expanding their potential customer base without increasing expenditure.