Ranger Buck Safari Achieved a 92% Increase in Conversion Rate Through Targeted Digital Marketing over six months. Ranger Buck Safari specializes in providing unforgettable safari tours and wildlife experiences for adventure seekers and nature enthusiasts. Operating within the safari and wildlife tourism industry, they stand out with personalized tours led by expert guides and a strong commitment to conservation. Seeking to enhance their lead generation, Ranger Buck Safari partnered with Syte to implement a targeted digital marketing strategy using Facebook and Google Ads. The goal was to increase the number of qualified leads while optimizing advertising costs. Over a six-month period, Syte developed a strategic approach to achieve these objectives, focusing on precise audience targeting and engaging ad creatives. Ranger Buck Safari
92%↑
Increase in Conversion Rate
23.5%↓
Decrease in CPC
36.7%↓
Decrease in CPL
How We Did It:
Developed a targeted audience strategy to reach potential customers interested in safari experiences. Created compelling ad creatives that resonated with the audience, enhancing engagement. Optimized ad placements and budget allocation to improve cost efficiency and maximize lead generation. Through these targeted strategies, Syte successfully helped Ranger Buck Safari achieve significant improvements in their key performance metrics, ultimately exceeding their lead generation objectives.