PC International Achieved a 35% Increase in Conversion Rate Through Targeted Google and Facebook Ads in Three Months. PC International is a premier provider of computer hardware and accessories, catering to tech enthusiasts, gamers, and businesses. Operating in the technology and electronics industry, they stand out with competitive pricing and a comprehensive range of high-performance components. Their professional and tech-savvy approach ensures customers receive expert solutions tailored to their computing needs. Seeking to enhance sales and conversions, PC International partnered with Syte to leverage Google Ads and Facebook Ads. The team at Syte developed a targeted strategy to achieve these goals, focusing on audience targeting and ad creative optimization over a three-month period from October to December. PC International
35%↑
Increase in Conversion Rate
22%↓
Decrease in CPC
28%↑
Increase in CTR
How We Did It:
Refined audience targeting to ensure ads reached the most relevant segments. Conducted continuous A/B testing of ad copies to enhance engagement. Optimized bidding strategies and utilized negative keywords to reduce costs. The digital marketing campaign executed by Syte for PC International over the April to June period delivered outstanding results, significantly enhancing key performance metrics. The strategic focus on Google Ads and Facebook Ads led to a substantial increase in conversion rates, improved CTR, and reduced costs across CPC. These achievements underscore the value of data-driven marketing strategies in driving tangible business outcomes. PC International’s collaboration with Syte has not only met but exceeded their sales and conversion objectives, setting a benchmark for future digital marketing initiatives.