October Health Achieved a 40% Increase in Lead Generation Through Google Ads from October to December 2024. October Health provides personalized mental health services, specializing in therapy and counseling to support individuals on their wellness journey. Operating in the mental health and wellness industry, they stand out by offering accessible and modern care solutions tailored to individual needs. Their empathetic and supportive approach makes mental health care approachable and effective for a diverse audience. Seeking to enhance their lead generation, October Health partnered with Syte to leverage Google Ads. The team at Syte developed a targeted strategy to increase qualified leads while optimizing costs, focusing on the best-performing months from October to December 2024. October Health
40%↑
Increase in Lead Generation
20%↓
Decrease in Cost per Lead (CPL)
1.5↑
Percentage Points Increase in Conversion Rate (CR)
How We Did It:
Implemented precise audience targeting to reach individuals actively seeking mental health services. Optimized ad creatives and messaging to align with audience intent, enhancing engagement. Refined bidding strategies to improve ad relevance and reduce costs, ensuring efficient budget utilization. Through these targeted strategies, Syte successfully helped October Health achieve significant improvements in their key performance metrics, driving more leads at a lower cost.