MyMastery Achieved a 65.7% Increase in Conversion Rate Through Facebook and Google Ads in Six Months. MyMastery is a premier provider of online educational courses, catering to individuals seeking personal and professional growth. Operating in the e-learning industry, they stand out with their mastery-based learning approach and diverse course offerings. Their platform is designed to be accessible and engaging, making it easy for learners to achieve their educational goals. Seeking to enhance engagement, MyMastery partnered with Syte to leverage Facebook and Google Ads. The team at Syte developed a targeted strategy to boost engagement, focusing on optimized ad placements and audience targeting over a six-month period. MyMastery
65.7%↑
Increase in Conversion Rate
75%↑ (Facebook) & 60%↑ (Google)
Increase in CTR
29.2%↓
Decrease in CPL
How We Did It:
Refined audience targeting to ensure ads reached the most relevant users. Enhanced ad creatives to align with audience interests and drive engagement. Optimized ad placements and bidding strategies to improve cost efficiency. Through these strategic efforts, Syte successfully increased MyMastery’s engagement and cost-effectiveness, providing a strong foundation for ongoing growth in the competitive e-learning market.