Mpowa Finance Achieved a 45% Increase in Lead Generation Through Google and Facebook Ads in Six Months. Mpowa Finance is a trusted provider of personal loans and debt consolidation services, catering to individuals in need of financial support. Operating in the personal finance sector, they stand out with their quick approval processes and flexible repayment plans. Their customer-centric approach ensures a supportive and reliable experience for clients seeking effective debt management solutions. Seeking to enhance their lead generation, Mpowa Finance partnered with Syte to leverage Google and Facebook Ads. The team at Syte developed a targeted strategy to maximize lead generation and cost efficiency, focusing on strategic ad placements and audience segmentation over a six-month period from June to November. Mpowa Finance
45%↑
Increase in Lead Generation
20%↓
Decrease in Campaign Cost
2.3%↑
Increase in Conversion Rate
How We Did It:
– Implemented strategic ad placements to enhance visibility and engagement.
– Utilized audience segmentation to target high-potential leads effectively.
– Conducted A/B testing to refine ad creatives and optimize performance.
This case study highlights the successful execution of data-driven strategies that significantly improved Mpowa Finance’s lead generation and cost efficiency. By focusing on key performance metrics, Syte demonstrated the tangible value delivered to Mpowa Finance, showcasing the impact of targeted digital marketing in driving business growth.