Master Rooter Achieved a 65.7% Increase in Conversion Rate Through Google Ads in Six Months. Master Rooter is a trusted provider of comprehensive plumbing, drain cleaning, and water heater services, catering to both homeowners and businesses. Operating in the plumbing and home services industry, they stand out with their 24/7 emergency support and dedication to customer satisfaction. Seeking to enhance their lead generation, Master Rooter partnered with Syte for a targeted Google Ads campaign. The team at Syte developed a strategic approach to increase qualified leads while optimizing costs, focusing on key performance metrics over a six-month period. Master Rooter
65.7%↑
Increase in Conversion Rate
29.2%↓
Decrease in CPC
61.9%↑
Increase in CTR
How We Did It:
Implemented data-driven ad targeting to reach potential customers more effectively. Optimized ad creatives to improve engagement and relevance. Continuously monitored and adjusted bidding strategies to enhance cost efficiency. Through these targeted strategies, Syte successfully helped Master Rooter achieve significant improvements in their key performance metrics, driving more conversions at a lower cost.