Kruger Gate Hotel Achieves a 34.6% Decrease in Cost per Conversion and an 81% increase in Online Revenue. Kruger Gate Hotel is a luxury safari lodge near the Paul Kruger Gate of Kruger National Park, South Africa. It offers guests easy access to the park’s game-rich southern regions and Big Five sightings. The hotel provides a range of luxury accommodations with modern amenities, including an infinity pool overlooking the Sabie River. Kruger Gate Hotel partnered with Syte to improve their online presence and drive conversions. The goal was to attract more bookings and optimise the performance of their paid digital campaigns on Google Ads and Facebook. Kruger Gate Hotel
34.6%↓
Cost per conversion (CPC) over a 6 month period.
23%↑
In total conversions
81%↑
In online revenue in six months.
How We Did It:
Targeted Campaign Optimisation: Syte implemented a data-driven approach to optimise paid media campaigns, ensuring the budget was allocated to the highest-performing channels and audience segments.
Performance-Driven Strategy: Focused on maximising conversion rates while minimizing costs by adjusting the bidding and targeting strategies based on real-time data insights.
Device and Audience Refinement: Prioritized user behavior insights across various devices and platforms to tailor the advertising approach, ensuring higher engagement and more efficient conversions.