IntrinsiCurly Me Achieved a 45% Increase in E-commerce Sales Through Google and Facebook Ads in Six Months IntrinsiCurly Me is a South African-based company dedicated to providing high-quality hair care products specifically designed for individuals with curly and coily hair textures. Their product range includes shampoos, conditioners, styling gels, and treatments that cater to the unique needs of natural hair, promoting healthy, vibrant curls. The company emphasizes the use of natural ingredients and is committed to empowering their customers to embrace their natural beauty. IntrinsiCurly Me operates within the beauty and personal care industry, focusing on inclusivity and the celebration of diverse hair types. Seeking to boost their e-commerce sales, IntrinsiCurly Me partnered with Syte for a comprehensive digital marketing strategy. The team at Syte developed a targeted approach to achieve this goal, focusing on Google Ads and Facebook Ads over a six-month period here are the results. IntrinsiCurly Me
60%↑
In Google Ads Conversions (CR)
77.8%↑
In Facebook Ads CR
33.3%↓
Cost per Action (CPA) on both Google and Facebook Ads.
How We Did It:
Advanced Audience Segmentation: We identified and targeted specific audience segments that were most likely to convert, ensuring that our ads reached the right people at the right time.
Retargeting Strategies: By implementing retargeting campaigns, we were able to re-engage users who had previously shown interest in IntrinsiCurly Me’s products but had not yet made a purchase.
Budget Optimization: We continuously monitored and adjusted the ad spend to focus on high-performing segments, maximizing the return on investment and reducing overall costs.
Through strategic optimization and targeted advertising on Google and Facebook, Syte successfully drove e-commerce sales while reducing costs and enhancing overall campaign efficiency. IntrinsiCurly Me continues to benefit from Syte’s data-driven approach, ensuring sustained growth and maximized ROI in their digital marketing efforts.