Fimo Achieved a 4.6% Conversion Rate and a 3.1% CTR Through Strategic Digital Marketing in Three Months. Fimo, a leading brand in the polymer clay industry, sought to enhance brand awareness and partnered with Syte, a renowned marketing agency, to achieve this goal. Operating in the creative arts sector, Fimo is known for its high-quality polymer clay products that cater to artists, hobbyists, and educators. The campaign focused on leveraging TikTok content, organic posts, and existing post boosting to increase brand visibility and engagement over a six-month period, with significant improvements observed in June, July and August in 2023. Fimo
4.6%↑
Increase in Conversion Rate
3.1%↑
Increase in CTR
£4.90↓
Decrease in CPA
How We Did It:
Engaging TikTok Content: Developed creative and engaging TikTok content that resonated with Fimo’s target audience, driving increased interest and conversions.
Strategic Post Boosting: Implemented strategic boosting of existing posts to enhance visibility and engagement, resulting in higher CTR and improved audience interaction.
Cost-Effective Budget Utilization: Optimized budget allocation to ensure efficient cost per click and action, maintaining a balance between cost and performance.
Through these strategic efforts, Syte successfully enhanced Fimo’s brand awareness, achieving measurable improvements in key performance metrics and effectively meeting the client’s objectives.