Dola Money Achieved a 35% Increase in Conversions Through Facebook Ads in Six Months. Dola Money is a South African financial services company that offers quick and easy access to personal loans. They aim to provide financial solutions to individuals who need immediate funds for various personal needs. Seeking to boost their conversion rates, Dola Money partnered with Syte to leverage Facebook Ads for targeted marketing. The team at Syte developed a focused strategy to achieve higher conversions, concentrating on optimising ad creatives, audience targeting, and budget allocation over a six-month period. Dola Money
35%↑
Increase in Conversions
20%↓
Decrease in CPC
25%↑
Increase in CTR
How We Did It:
Optimised Ad Creatives: We designed visually appealing and compelling ad creatives that resonated with Dola Money’s target audience. This included A/B testing different visuals and messages to identify the most effective combinations.
Audience Targeting: By leveraging Facebook’s advanced targeting options, we identified and reached potential customers who were most likely to require personal loans. This involved creating custom audiences and lookalike audiences based on Dola Money’s existing customer data.
Budget Allocation: We continuously monitored and adjusted the budget allocation to ensure maximum ROI. This included reallocating funds to high-performing ads and pausing underperforming ones to optimise overall campaign efficiency.
Through these targeted strategies, Syte successfully helped Dola Money achieve significant improvements in their key performance metrics, driving more conversions at a lower cost.