Digitot Achieved a 126% Increase in Conversion Rate Through Targeted Ad Campaigns in Six Months. Digitot is a premier provider of customizable point-of-sale systems tailored for the hospitality industry, including restaurants, bars, and nightclubs. Operating in the retail and hospitality technology sectors, they stand out with robust reporting features and comprehensive support services. Their solutions are designed to enhance operational efficiency and reliability, positioning them as a trusted partner for businesses seeking innovative POS technology. Seeking to improve lead generation, Digitot partnered with Syte for a comprehensive digital marketing campaign. The team at Syte developed a targeted strategy focusing on Google, Facebook, and LinkedIn ads to achieve this. Below are the results over a six month period. Digitot
126%↑
Increase in Conversion Rate
150%↑
Increase in CTR
40%↓
Decrease in CPL
How We Did It:
Developed a multi-platform ad strategy targeting high-intent audiences on Google, Facebook, and LinkedIn.
Implemented continuous A/B testing to optimize ad creatives and messaging for better engagement and conversion.
Utilized advanced audience segmentation and retargeting techniques to reach potential leads more effectively.
By focusing on key performance metrics such as conversion rates, CTR, and CPL, the campaign not only generated a higher volume of quality leads but also did so in a cost-effective manner.