Culinary Direct Achieved a 28% Increase in Conversion Rate Through Targeted PPC Campaigns. Culinary Direct is a family-owned South African e-commerce business that specialises in premium-branded kitchenware. It offers high-quality products designed to enhance cooking experiences. The company’s mission is to supply long-lasting kitchen tools and create lasting culinary traditions and experiences for its customers. Seeking to increase its online sales and maximise its digital marketing efficiency, Culinary Direct partnered with Syte to optimise its pay-per-click (PPC) campaigns, focusing on increasing conversions and reducing acquisition costs. Culinary Direct
28% ↑
in conversion rate over six months.
15%↓
in cost per click (CPC)
22%↓
reduction in cost per acquisition (CPA)
How We Did It:
Audience segmentation and retargeting: Syte ensured that Culinary Direct’s ads reached the most relevant customers by refining audience segments and leveraging retargeting strategies.
Keyword optimisation: Through extensive keyword research and adjusting bids on high-performing search terms, the team reduced CPC while maintaining strong click-through rates.
Ad creative testing: The Syte team continuously tested various ad creatives, improving the click-through rate (CTR) by focusing on high-performing product images and engaging copy.
These strategic adjustments enabled Culinary Direct to significantly boost conversions and cost efficiency, positioning them for sustained growth in the competitive kitchenware market.