Contro Achieved a 40% Increase in Lead Generation Through Strategic Digital Advertising in Three Months. Contro is a pioneering digital platform in the sexual health industry, providing discreet and convenient access to a wide range of services, from consultations to prescriptions and delivery. Catering to individuals seeking privacy and ease, Contro sets itself apart with its comprehensive and user-friendly approach to sexual wellness. Seeking to enhance their lead generation, Contro partnered with Syte for a strategic digital advertising campaign. The team at Syte developed a targeted strategy to achieve this goal, focusing on Facebook Ads, Google Ads, and TikTok Paid Ads over a three-month period. Contro
40%↑
Increase in Lead Generation
29%↓
Decrease in CPL
30%↑
Increase in Budget Efficiency
How We Did It:
Developed platform-specific strategies to leverage the unique strengths of Facebook, Google, and TikTok for maximum reach and engagement. Optimized ad copy and targeting to improve click-through rates and conversion rates across all platforms. Implemented cost-reduction techniques to lower CPC and CPL, allowing for greater budget allocation towards high-performing ads. Syte’s strategic approach to Contro’s digital marketing campaign resulted in outstanding performance metrics, particularly in the areas of conversion rate, cost efficiency, and lead generation. The focus on actionable metrics and platform-specific strategies was instrumental in achieving these results.