Century City Hotels Achieved a 40% Increase in E-commerce Sales Through Strategic Digital Marketing in October, November and December. Century City Hotels specializes in providing state-of-the-art conference and event hosting services in the heart of Cape Town. Operating within the hospitality and event management industry, they offer modern facilities and customizable packages to cater to businesses and individuals seeking professional venues. Their strategic location and commitment to high-quality service set them apart as a premier choice for conferences and events. Seeking to enhance their digital presence and drive tangible business results, Century City Hotels partnered with Syte for a comprehensive digital marketing campaign. The primary objectives were to increase website traffic and boost e-commerce sales through Google and Facebook Ads, alongside SEO and conversion optimization efforts. The campaign focused on the most impactful months of October, November and December, showcasing significant improvements in key performance metrics. Century City Hotels
30%↑
Increase in Conversion Rate (March)
40%↑
Increase in E-commerce Sales (May)
20%↓
Decrease in CPA (May)
How We Did It:
Implemented targeted Google Ads to capture high-intent traffic, optimizing ad placements and audience targeting. Developed compelling ad creatives and refined audience segmentation on Facebook to enhance engagement and drive conversions. Executed SEO strategies to improve organic visibility, focusing on enhancing keyword rankings and site visibility. Through these strategic initiatives, Syte successfully increased website traffic and e-commerce sales for Century City Hotels, demonstrating the value of a well-executed digital marketing strategy in achieving business growth and client objectives.