Catercorp Achieved a 25% Increase in Lead Generation Through a Multi-Channel Digital Marketing Strategy in Three Months. Catercorp is a premier supplier of catering equipment and supplies, serving the needs of catering companies and hospitality businesses. Operating in the catering and hospitality industry, they stand out by offering a comprehensive range of high-quality products backed by exceptional customer service. Their professional and service-oriented approach ensures reliable solutions for businesses aiming to deliver outstanding culinary experiences. Seeking to enhance brand awareness and generate leads, Catercorp partnered with Syte for a comprehensive digital marketing strategy. The team at Syte developed a targeted approach to achieve these goals, focusing on TikTok content, organic posts, and Google Ads over a three-month period from August to September. Catercorp
25%↑
Increase in Lead Generation
20%↓
Decrease in CPL
£0.85 CPC
Optimised from £1.10
How We Did It:
Leveraged engaging TikTok content to boost user interaction and drive lead generation. Optimised Google Ads for targeted reach, improving conversion rates and reducing costs. Enhanced organic post strategy to increase audience engagement and direct traffic to Catercorp’s offerings. Catercorp’s collaboration with Syte resulted in a successful digital marketing campaign that not only met but exceeded its objectives of increasing awareness and generating leads. By focusing on actionable metrics and optimising strategies across multiple platforms, Catercorp achieved substantial improvements in conversion rates and cost efficiencies. This case study exemplifies the power of a well-executed digital marketing strategy in delivering tangible business results.