Carrol Boyes Achieved a 163% Increase in Online Revenue Through Targeted Google Ads Campaigns in Just One Month. Carrol Boyes, a distinguished designer of premium homeware and gifts, operates in the high-end home décor industry, providing artistic and functional products for design-conscious consumers. As a luxury brand facing economic challenges, Carrol Boyes sought to strengthen its online presence and boost revenue amidst rising competition and a disconnect between offline and online shoppers. To address these challenges, Carrol Boyes partnered with Syte to enhance their e-commerce strategy and improve overall revenue. The Syte team developed a focused digital marketing strategy, leveraging targeted Google Ads campaigns aimed at different customer profiles across the marketing funnel. This approach combined promotional search ads with more luxury-focused messaging to align with their brand identity, ensuring a higher level of engagement and conversion. Carrol Boyes
163%↑
Increase in Online Revenue
149%↑
Increase in Transactions
35%↑
Improvement in ROAS
How We Did It:
Implemented segmented Google Ads campaigns to capture various customer profiles across the marketing funnel.
Developed a tailored messaging strategy, blending promotional and luxury-focused ad copy.
Integrated performance-driven insights to enhance the synergy between online and offline shoppers, driving better engagement and revenue growth.
These strategies allowed Carrol Boyes to overcome market challenges, resulting in significant revenue growth and higher engagement in the competitive luxury homeware sector.