Build Africa Hardware Achieved a 30% Increase in Conversion Rate and a 25% Reduction in CPL Through a Multi-Channel Digital Marketing Strategy in Three Months. Build Africa Hardware is a premier supplier of high-quality hardware and building materials, catering to construction companies, contractors, and DIY enthusiasts across Africa. Operating in the construction and building supplies industry, they stand out by providing reliable products tailored to the unique needs of the African market. Their professional and customer-focused approach underscores their commitment to quality and trust. Seeking to boost their online sales, Build Africa Hardware partnered with Syte for a comprehensive digital marketing campaign. The team at Syte developed a targeted strategy to enhance Build Africa Hardware’s online presence and drive sales through Google Ads, Email Marketing, and Facebook Ads. The focus was on achieving tangible results, such as increased conversions and reduced costs per acquisition, over the months of August, September and October.