Books R Us Achieved a 15% Increase in E-Commerce Sales Through Google Ads in October-December. Books R Us is a premier retailer in the book industry, offering an extensive selection of fiction, non-fiction, educational, and children’s books. Catering to book lovers, students, and educators, they stand out with their diverse range and seamless online shopping experience. With a community-focused approach, Books R Us fosters a love for reading and lifelong learning. Seeking to boost their e-commerce sales, they partnered with Syte to leverage Google Ads for enhanced digital marketing performance. The team at Syte developed a targeted strategy to achieve this goal, focusing on ad placements, keyword targeting, and budget management over the three-month period from October to December. Books R Us
15%↑
Increase in E-Commerce Sales
6.5%↑
Peak Conversion Rate
9.2%↓
Decrease in CPA
How We Did It:
Implemented targeted ad placements to reach the right audience. Refined keyword strategies to enhance ad relevance and engagement. Optimized budget allocation to maximize return on investment. Through these targeted strategies, Syte successfully helped Books R Us achieve significant improvements in their key performance metrics, driving more e-commerce sales at a lower cost.