Bidvest Laundry Achieved a 40% Increase in Lead Generation Through Google Ads in Six Months. Bidvest Laundry is a premier provider of laundry and textile rental services, catering to the hospitality, healthcare, and industrial sectors. Operating in the commercial laundry industry, they stand out with their commitment to quality, reliability, and tailored service solutions. Their professional approach ensures efficient and customer-focused service delivery. Seeking to enhance their lead generation efforts, Bidvest Laundry partnered with Syte to leverage Google Ads for improved digital marketing performance. The team at Syte developed a targeted strategy to achieve this goal, focusing on optimizing ad performance and cost efficiency over a six-month period. Bidvest Laundry
40%↑
Increase in Lead Generation
81%↑
Increase in Conversion Rate
29%↓
Decrease in CPL
How We Did It:
Developed a targeted ad strategy that focused on audience segmentation and relevance to improve conversion rates. Implemented creative ad designs and compelling messaging to enhance click-through rates (CTR) and engagement. Optimized bidding strategies and continuously monitored performance to reduce cost per click (CPC) and CPL, ensuring cost-effective lead generation. Through these strategic efforts, Syte successfully helped Bidvest Laundry achieve significant improvements in lead generation and cost efficiency, demonstrating the power of data-driven digital marketing strategies.